The Measles & Rubella Initiative (M&RI) is a global partnership aimed at eliminating measles, rubella, and congenital rubella syndrome (CRS) worldwide. Established in 2001, the initiative is a collaborative effort involving various organizations, including the World Health Organization (WHO), UNICEF, the Centers for Disease Control and Prevention (CDC), the American Red Cross, and the United Nations Foundation. The primary goal is to ensure no child dies from measles or is born with CRS.